Conscious: Eco Collection for H&M
H & M season surprises us with different mini-collections (collaborations with designers and artists, plus sizes, styles, etc). For the spring-summer 2011 Conscious novelty is a library that helps preserve the environment.
The proposed ecological H & M, is committed to the use of organic cotton, recycled polyester and Tencel. A successful campaign, behind which is a clever marketing department, which exploits the fact that, at present is very fashionable to care for our eco-system favored a return to whatever is “natural.”
For boys and girls, Conscious brings super pure colors in clothes appropriate for summer, perfect looks to be part of elegantly restrained, with a slightly hippy.
* The best are the costumes. Ibiza style, full of hyper-feminine details like embroidery, lace, beading, etc. The “LWD (Little White Dress) you will not regret to buy thinking about next season. A wardrobe basic that can be worn with flat sandals or platforms and heels.
The absence of industrial dyes characterizes this collection, so we find strapless neckline dresses in a soft nude and beige. In Conscious, Eco collection for H & M also have the option to opt for sexy models and holidays, and all without losing the purpose of carrying garments designed to save our planet.
As we can see, any dress models including H & M in the organic collection will also have a special place in your suitcase for vacation, and will help to highlight the healthy tan you acquire each summer.
* The blouses and shirts also follow the same line of clothing, ie embroidery and lace incoproran, as one of the hippest items in this collection: a crocheted vest with fringe, in pure white.
* Who said that clothes are made from organically did not have a good finish?. Judging from the image below this has little truth to it. This special collection for H & M blazer includes two summer models, both with a style very chic.
* The opposite is represented by a jacket and a white denim vest. Casual clothes that never go out of style and in this color are ideal for summer.
The proposed ecological H & M, Conscious, will be available in all H & M stores (unlike other collections), so we have no pretext for fashion that cares for the present and the future of our planet.
Posted in